Text message marketing
Text Marketing - These days the publicity strategy for your business
will be a lot more complex than previously, there being so many
different options open to you such as text message marketing. No
business these days can even hope to be successful without a great
marketing strategy and a good looking website, and thankfully texting is
easy and cheap to incorporate.
What is great about using this type of marketing strategy is that you
know that you will not be wasting company funds on unnecessary
advertising. Texts will not just be randomly sent out and the client
will have given his permission to receive these kinds of messages.
What this in turn means is that the recipients of these messages are
indeed interested in the service or product as he indeed asked to
receive the updates and advertising. If the recipient later decides that
he no longer wants to receive your publicity, then he simply requests
to stop the connectivity.
As you can see then, texting your clients is a great way of connecting
with people who will buy your product or use your service, making it
worthwhile and great value for money. Another great advantage of using
texts for your campaign is that you know that the client will read them
as when your mobile beeps with an SMS, the reaction is of course to open
it and read the content.
In the past, a publicity strategy was often more centered on emailing,
but unfortunately a lot of these emails were not read. When you open
your email in box in the morning and see loads of potential junk mail
and advertising mixed up with your important correspondences then the
tendency is to delete them. By deleting these pesky emails or simply
marking them as spam, you will of course be ignoring some great
promotions although you will not realize it.
If however you receive a text message on your phone, you will generally
have to open it before you can even think of deleting it, so it really
makes sense to read it first. By employing more varied techniques in
your promotional campaigns then you will also be ensured that your
advertising is hitting a wider audience too.
This type of advertising need not be expensive for your firm, nor does
it need to be time consuming. With automated calling and texting plans
available for the work place thanks to the introduction of Voice over
Internet Protocol calling, sending texts in fact really doesn't take up
any time at all. Simply decide on your message and it will automatically
get sent to all the people in the relevant group.
Text message marketing therefore really needs to be seen as the way
forward and a supplement to your other strategies such as your banners,
website and your emailing correspondences. Of course, no firm can rely
solely on texting for their advertising campaign; what you need to make
sure of if you want your business to be really successful is that your
promotional campaign is as wide and varied as possible.
